How I Help •
01
AI Is Already Using Your Fonts
Your typefaces are being scraped, trained on and imitated right now. If your EULA doesn't explicitly forbid it, you may have already given that value away for free.
01 AI Is Already Using Your Fonts
Your typefaces are being scraped, trained on and imitated right now. If your EULA doesn't explicitly forbid it, you may have already given that value away for free.
02
Write a EULA That Pays
I build licence terms and tiers so every use of your fonts is covered, priced and billable.
02 Write a EULA That Pays
I build licence terms and tiers so every use of your fonts is covered, priced and billable.
03
Close the Gaps Before a Claim Does
I find the licensing holes that turn into infringement letters, and fix them first.
03 Close the Gaps Before a Claim Does
I find the licensing holes that turn into infringement letters, and fix them first.
04
Hand Over the Brand, Not the Liability
Clean licence handovers for agencies, so your client’s legal team never calls you.
04 Hand Over the Brand, Not the Liability
Clean licence handovers for agencies, so your client’s legal team never calls you.
05
Got a Legal Threat? Call Me Today
A litigation threat or infringement claim just landed? A priority 60-minute call to assess your exposure and plan your response, the same day where possible. £750.
05 Got a Legal Threat? Call Me Today
A litigation threat or infringement claim just landed? A priority 60-minute call to assess your exposure and plan your response, the same day where possible. £750.
About Alex •
About Alex •
About Alex •
I’m Alex Haigh. I founded HypeForType and grew it into Europe’s largest online font licensing platform, representing 350+ type designers and foundries across 58 countries, and have helped foundries grow to 7-figure revenue. Today I help agencies, brands and foundries avoid costly licensing mistakes, negotiate better deals and resolve disputes cost-effectively, without turning them into open-ended legal bills. Along the way I won Corporate Livewire’s 2025 Gold Award for Innovation in Media & Publishing, but I try not to take myself too seriously. Given the choice of beans or mash, I’d definitely choose mash. You?
Choose wrong, and it’s over.
Choose wrong, and it’s over.
Experience
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Experience
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YEULA™
2026 – Present
Founder
Independent font licensing expert with 15 years of industry experience and a proven track record of building multiple startups.
Midlife Crisis
2023 – 2026 (Ongoing)
Founder
Seven years of working 20 hours a day led to burnout, and to me questioning my own life choices. At one point, even deciding between beans or mash felt like an uphill climb. If you’re a founder or solo entrepreneur, you’re not alone in holding it all together yourself. I understand this first hand. My job is to support you, and that doesn’t just mean business. Sometimes it means life too.
Typerium®
2017 – 2023
Founder
Built a SaaS rival to Canva with 2.5M+ correctly licensed assets. Invited by Insight Partners to pitch for $5M and won a 2025 Gold Innovation Award.
F37 Foundry®
2017 – 2020
Co-Founder
Co-founded an award-winning type foundry, leading licensing, IP and high-stakes contract negotiations through to a successful exit.
HypeForType®
2011 – 2023
Founder
Built Europe's largest online font licensing platform, representing 350+ designers and foundries in 58 countries and licensing custom fonts for Fortune 500 brands.
AKQA & Dare
2009 – 2011
Art Director
Art directed Heineken's global site and Sony's global football platform, and helped win the global Sony Ericsson account.
Tribal DDB
2007 – 2008
Senior Designer
Designed campaigns for Volkswagen, Guinness, Kellogg's and Philips, seeing first hand where agency font licensing goes wrong.
YEULA™
2026 – Present
Founder
Independent font licensing expert with 15 years of industry experience and a proven track record of building multiple startups.
Midlife Crisis
2023 – 2026 (Ongoing)
Founder
Seven years of working 20 hours a day led to burnout, and to me questioning my own life choices. At one point, even deciding between beans or mash felt like an uphill climb. If you’re a founder or solo entrepreneur, you’re not alone in holding it all together yourself. I understand this first hand. My job is to support you, and that doesn’t just mean business. Sometimes it means life too.
Typerium®
2017 – 2023
Founder
Built a SaaS rival to Canva with 2.5M+ correctly licensed assets. Invited by Insight Partners to pitch for $5M and won a 2025 Gold Innovation Award.
F37 Foundry®
2017 – 2020
Co-Founder
Co-founded an award-winning type foundry, leading licensing, IP and high-stakes contract negotiations through to a successful exit.
HypeForType®
2011 – 2023
Founder
Built Europe's largest online font licensing platform, representing 350+ designers and foundries in 58 countries and licensing custom fonts for Fortune 500 brands.
AKQA & Dare
2009 – 2011
Art Director
Art directed Heineken's global site and Sony's global football platform, and helped win the global Sony Ericsson account.
Tribal DDB
2007 – 2008
Senior Designer
Designed campaigns for Volkswagen, Guinness, Kellogg's and Philips, seeing first hand where agency font licensing goes wrong.
Testimonials •
Testimonials •
Testimonials •
“Alex is a legend creative and a pleasure to work with. He is never happy with his work and is always pushing bigger ideas and the overall design forward, giving it 200% effort every time. The sort of freelancer you can’t afford to let go. It’s no secret how much of a future star Alex can be, and I can’t wait to work with him more on bigger and better projects!”
Andrew Jones
Future Deluxe (Founder)
“Alex is a legend creative and a pleasure to work with. He is never happy with his work and is always pushing bigger ideas and the overall design forward, giving it 200% effort every time. The sort of freelancer you can’t afford to let go. It’s no secret how much of a future star Alex can be, and I can’t wait to work with him more on bigger and better projects!”
Andrew Jones
Future Deluxe (Founder)
“In the truest sense of the word, Alex is a designer. He’s a strategist, a communicator, an inventor, a thinker and, most importantly, a doer. He innately understands that the world needs to be improved and made easier so people can live richer, more satisfying lives. Because of this, he strives to understand and maximise the role he can play in that societal betterment, and bring about products and services that enable people to reach their potential. That’s a designer.”
James Hilton
AKQA (Founder)
“In the truest sense of the word, Alex is a designer. He’s a strategist, a communicator, an inventor, a thinker and, most importantly, a doer. He innately understands that the world needs to be improved and made easier so people can live richer, more satisfying lives. Because of this, he strives to understand and maximise the role he can play in that societal betterment, and bring about products and services that enable people to reach their potential. That’s a designer.”
James Hilton
AKQA (Founder)
“Alex is fantastic. Nice guy and fantastic team player. His attention to detail is brilliant and he always goes that extra mile to take things one step above the rest. He is reliable, consistent and trustworthy. His design skills are brilliant.”
Kate Campbell
Global Talent Acquisition
“Alex is fantastic. Nice guy and fantastic team player. His attention to detail is brilliant and he always goes that extra mile to take things one step above the rest. He is reliable, consistent and trustworthy. His design skills are brilliant.”
Kate Campbell
Global Talent Acquisition